淘宝首单礼金设置玩法详解

一、【首单礼金玩法介绍】

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二、【报名操作指南】

>>新客礼金，报名共4步流程即可：

第一步：进入“消费者运营–新客礼金–转化加速”，点击添加商品

第二步：选择商品

第三步：设置商品拉新费率

第四步：提交报名，等待系统返回报名结果

>>商家后台报名商品流程详细截图：

1.添加商品（会弹出商品选择框）

>>点击添加商品

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>>点击添加商品（弹出商品选择框）

选择需要参与活动的商品，可查看【可以报名】确认可报名参与当前活动的商品，不可报名的商品可查看具体原因

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2.筛选报名商品，点击左下角“确定按钮”

目前，报名后台支持筛选商品的条件有：按商品ID、商品名称等进行筛选报名商品

商品ID：商品数字ID

商品名称：

商品文字标题

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3.进行拉新费率设置（可每个商品单独设置，也可进行批量设置）

>>每个商品单独设置费率

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>>批量设置（选择费率—点击应用）即可

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4.提交报名（系统返回报名结果），成功/失败（如失败可查看具体原因）

>>点击提交报名

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>>报名结果查看

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>>点击完成，会跳转回新客礼金–商品管理页面—可查看已报名商品状态

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5.

报名商品退出当前活动：点击退出按钮–可操作商品退出

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6.

批量报名商品参与活动，操作流程：

第一步：点击“Excel批量上传”

第二步：点击“下载模版”

第三步：在Excel中按规范填写商品ID和新客礼金拉新费率（注意格式！！！）-保存Excel（请勿修改文件名）-

第四步：返回品牌新享后台页面，点击“Excel批量上传”–选择表格上传

点击刷新或刷网页可查看商品是否报名成功

如返回报入失败（点击“查看数据”，下载表格查看具体原因）

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7.

已报入新客礼金商品如何查询？

进入品牌新享后台–点击“

消费者运营–新客礼金–转化加速”默认进入商品管理页，即已报名商品列表。

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8.

报名审核提醒

提交报名后由系统自动审核，一般2-24小时进行审核，若24小时未审核通过，商家自查是否是营销处罚中或综合分不够（即是否符合天猫营销平台基础规则）